I used a mobile app to find, or rather create, my perfect shade of foundation. And guess what. It totally worked.
In a previous life, I’ve been shade matched at Sephora. I’ve also stood there for any length of time swatching different shades, only to just pick one on a whim. I’ve spent hours reading shade descriptions and reviews online. But with this app, you simply follow a few simple steps and get a nice little package. And you don’t even have to stand in a cloud of eau de whatever. I’m officially spoiled.
When I first came across the Made-2-Fit app, I was a little hesitant. I mean, how well can the camera on your phone really read your skin tone? But I used a few Bare Minerals products before and found that they worked really well with my skin. I was in need of a new liquid foundation so I decided to give it a shot.
Using the app
The app asks you to complete a few steps that use the flash on your phone, first hold it to a few sheets of white paper, then to several points on your wrist and face. Once your shade is calibrated, you enter in all your information and place your order. It costs $49 for the standard one fluid ounce, not the most expensive foundation out there but definitely not cheap either. This is more than I would usually spend. However, knowing that Bare Minerals products didn’t irritate my skin and a foundation usually lasts me several months, I figured it was worth a try. Also, the chance of getting a perfect match? Yes, please!
The packaging is lovely. A sleek bottle with your name (way to make the experience super personalized!), a gold cover, and a pump that works wonderfully. The shade? The closest match I have ever purchased. In my arm swatch below, it doesn’t look exact (my paleness exceeds all expectations). But it matches beautifully on my face. The coverage I would say is medium or light to medium, but you can add another layer without any issues. As you can see below, its definitely not full coverage but it does a great job of evening out my skin. I’m okay with this because I’m not a fan of the masked, full coverage look. The bottle also gives you the date on which it was made, taking out the guesswork involved in trying to remember how old the product is should you have it for a long time and wonder when its time to replace it.
Applying the foundation
Other products apply perfectly on top of this foundation. In this look I added concealer, some translucent powder, bronzer, and blush. Everything blends together very well. My one gripe with this product however, is that the formula is pretty thick to apply. I usually use about 2 pumps of product for my whole face. I like blending it with a brush rather than a sponge. Because of the thickness, a brush seems to make the product go farther. It was more difficult to blend all over my face with just a sponge, without needing to layer it up and without the sponge soaking up some product and sheering out the coverage. So what I have been doing is dotting on my face with my fingers, blending with the brush, and dabbing over top with the sponge.
Although it is thick on application, it does not appear thick on the skin. Its a very natural-looking finish. The wear time is great for me. I have worn it for an 8-hour work day and it stayed put (aside from some small splotchy bits on my nose, such is life). I’ve also worn it to a wedding and it did the trick for that as well. I don’t know about you guys, but I really have no need for some of these crazy full-coverage, 24-hour-wear products. I don’t know….if makeup needs to be on my face for 24 hours, I think I will need to take a step back and think about my life.
Anywho, this app is totally worth a try. The foundation is a great product and they really nailed it with the customer experience. Its convenient, its timely, its personalized, and its on the go.
Here are the other products I used for this look:
- It Cosmetics for Ulta angled foundation brush
- Real Techniques sponge
- Maybelline Age Rewind concealer
- Naked Cosmetics translucent powder (from an Ipsy bag!–referral link attached!)
- Physicians Formula Butter Bronzer
- Pacifica Coconut Oil Blush (another Ipsy item!)
- ABH Modern Renaissance eye shadow palette
- The Balm eyeshadow single (Ipsy)
- Physicians Formula Eye Booster eyeliner
- Beauty For Real eyeliner in champagne (from Ipsy)
- L’Oreal Lash Paradise mascara
- Essence brow gel
Have you tried this product?What do you think?